About Us

We are a locally-owned boutique in the heart of Pell City, AL, offering an exceptional selection of prom, party, and pageant dresses since 1998. Our personalized, stress-free shopping experience, paired with a wide variety of stunning styles and colors, ensures every customer feels confident and beautiful. Our dedicated staff goes above and beyond, from custom alterations to patient, friendly service, making us a trusted destination for formal wear in the community.
Our Story
Sparkle like never before at Glitz & Glamour Formals! Since 1998, we’ve been dressing dreams, and now we’ve unveiled our dazzling new 5,000 sq. ft. palace off Cogswell Ave. Step into one of our 12 luxurious dressing rooms, designed for royalty, and let our expert in-store pageant and modeling coach transform you into a star.
Glitz & Glamour—your all-in-one destination for unforgettable elegance!